EG Marketing Services goes beyond data collection and reporting to specialize in synthesizing all data sources into a compelling story that provides a strategic direction for positive business outcomes. We can help with all business issues large and small from innovation and new product/service development to branding, positioning and advertising evaluation to product testing and in market segmentation and evaluation. And we are experienced in Big Data analysis using a client’s complete data inventory to produce a simple plan of action.
Our goal is to provide actionable insights based on your business’s individual need so you make the decision that will help your company to grow and reach its goals. We excel in storytelling relying on cutting-edge qualitative and quantitative research methods and outstanding project management to capture consumer input to craft the story. Let EG Marketing Strategies help your business (no matter whether just starting out, a thriving small business or Fortune 500) excel and grow with proven success stories.
Sample Reporting Formats
Areas of Expertise
- Ad testing – Qualitative ASI, Millward Brown, Content Analysis
- BASES Testing – Including Forecasting
- Concept Testing - all phases of development
- Qualitative – Screeners Guides, Reports
- Habits and Attitudes
- Loyalty Analysis
- Analytics – max diff; conjoint; TURF etc.
- Quali/Quant testing iModerate, Socrates
- Segmentation Studies
- Nielsen Panel data
- In Home Use Testing & Fragrance/flavor screening
- Experiment of Design product testing
- Claims and Benefits Testing
- Ad & Behavior Tracking
- Package Shelf Tests